Evaluation

Evaluation

BTEC Creative Digital Media Production

Assignment 3C

The moving image text that I have created is a new and creative piece that builds upon the proven success that many existing texts have had. The original product that we have tried to base our success upon was 'Educating Essex' and other such programs, in order to do this we had to have a program that has a similar format to them but is different in a way that make the product fresh and new for the audiences who have chosen to watch our program. The originals were cameras within a school that observe the everyday life of the many students within the school, so we had to make our product similar (with cameras in classrooms to observe) and use the formula that has worked many times beforehand. Our product 'Educating West Berkshire' follows a number of students as they go through the school year and the problems that they will encounter throughout. The characters would have to be different to one another to make their interactions more interesting and suspenseful, this is so the audience will not know what will happen next to each individual character. The interview sections of the program played a big part as they can give a helpful insight into the school life and the stress it can bring to the students. Our moving image text builds upon the success of the others in the series by keeping with a similar target audience, 12-18 year old, as they are the ages that people enter secondary school and it will be insightful to see what life is like for other people as they travel throughout secondary school. Another way that our product continues to build upon the success is the use of the same channel and having a similar broadcast time, Channel 4 at 20:00pm, and this time will suit teenagers as at this time they will have time to themselves where they can relax and watch TV.  The creative inputs that we have put into our product means that our product has changed the original to the better and it is now an improved version as we have gotten rid of the sections in the original that weren't as popular with the audiences. 

The original plan was to create a show that was a spin - off of the channel 4 show 'Educating Essex'. Our show is called 'Educating West Berkshire' and will have cameras inside the school and follow a select few students and this will be used to see everyday life inside a school. Like with 'Educating Essex' the show will be shown at 20:00pm on channel 4. With the time being the same it means that fans of the old show can watch it when they used to, so this familiarity means that they will already enjoy our product before they have actually watching it. This time was used to make sure that that it suited our target audience of 12-18 years old. The program was meant to showcase a different school so that the teenagers who watch it can see how their school differs from the one that is being shown. The comedy in the program will be used in order to make teenagers laugh and it could not make sense to other people who are not within our target audience. The proven success of the past programs means that it is proven that audiences do enjoy it and therefore based on the previous popularity, our moving image will be a proven success. Using online streaming means that our product can get to a greater audience, from those who perhaps do not watch as much TV. It has not changed as much as I expected, and this is mainly due to our product being a spin-off show which meant that we had to continue a variety of traits from the original show. The main difference is that some of the characters are different are that they have been completely removed or that they have been changed in order to create a more diverse group of individuals who are very different from one another in order to make their interactions more entertaining for our audience demographic. 

The way that I have helped contribute to my groups planning and production was by creating ideas for our digital media product, my ideas were very different from our final chosen product. After we had chosen what our moving image text would be we had to begin to plan it otherwise it would have not worked when it came to the production stage of the development process. I helped work out which locations we will have to use, and the costs that come with using them as well as solving any issues that will occur due to the legal, moral and ethical issues that could arise during either the production or exhibition stages of the development. In the production stage I contributed to the group by starring in different sections of the film. I also contributed with the production of our product by filming a variety of sections that are present in the final trailer. 

The main areas that went well in the pre-production are the planning aspects before we decided on a set project, Educating West Berkshire, and we did create many good ideas that would be very good digital moving texts. The planning part was very strong because we had a lot of strong ideas. Due to this we knew we would have to make a hard choice on what to do for our final product and this would make us work harder at the chosen product in order to justify our decision for choosing it. One of the strengths of the production stage was the way we managed to film our creation efficiently and this meant that we could go over the footage and work out whether we wished to do any re shoots and this meant that we could make sure our film was at the best possible standard. During the post-production stage we had to edit our product into a 30 second trailer. The trailer would have to look professional, so we would have to go through all of our filmed sections and workout which one was the best to use. There were many good shots that we have had to choose from and this meant that we had to make that we chose the best one in order to make it look more polished and professional looking.

The areas for improvement are we could have possibly done a couple of scenes again as they do not seem as professional as perhaps we would have liked them to be, so therefore it would be good to re-film a few sections of the product before we entered the post-production stage and began to edit it together into the final trailer. Another area for improvement would be to make the shots more professional looking and be in better quality. This would be done by having a better camera to use when it comes the post-production side of the product, due to this it meant that the final product after the post-production stage maybe wasn't as polished as I wished it to be. For the pre-production element of my digital moving text we could have looked at each part of this stage and carefully plan how we would do things. In my opinion we perhaps rushed through certain sections with possibly not enough in depth development of it in order to go as smoothly as we wanted it to go later on.

Analysis of trailer for Arkham Knight

Analysis of Trailer:

Media Language	Description	Effect on audience
Camerawork	Establishing shot – Over the city (helicopters) Crane shot – Over the bridge (people running) Medium long shot (Mum pulling child) Tilt – Extreme long shot (Over the cave, can see character) Over the shoulder shot – Pan Close up (Bat is looking down we are looking down at him) Tracking Shot (Car chase) Close up (Police shooting) Pan (Police retreating) Over the shoulder shot (Rioter shooting) Tracking shot – Over the shoulder (Rioter shooting) Close up (Bat is looking down we are looking down at him) Over the shoulder shot (Police shooting at Harley) Close up – Medium shot (Fight between police and Harley) Quick cuts Close ups (Harley's face) Close up (Bat is looking down we are looking down at him) Low shot (Looking up at Bat) Medium shot (Suit opening) Long shot (Bat looking at suit) Pan (Floor opening) Close up (Bat mobile coming up) Medium shot ( Bat mobile coming up) Close up (On Bat mobile wheel) Long shot (Bat mobile – lights on) Extreme close up (shoe, pan up to knee) Extreme close shot ( Arm blades appearing) Extreme Long shot ( Shoulders) Close up (Two faces body and coin) Pan (Two faces face from body) Medium shot (Truck, people getting off. Two face walking towards it) Close up (Penguin smoking in truck) Extreme close up (Bat mobile steering wheel and control.) Extreme close up (Bat mobile turbo) Extreme close up (Bat eyes in mask) Long shot (Bat mobile, Bat walking towards) Low shot (Penguin throwing down a gun) High shot (Two face getting the gun) Close up (Two face smiling) Establishing shot (Lake) Long shot (Lake opening) Tracking shot (Bat mobile driving) Close up (Bat mobile rocket) Long shot (Bat mobile driving) Medium shot (Police shooting, fire in the distance injured police) Long shot (Rioters shooting at the police – Pan shot) Tracking shot (Bat mobile driving through city) Close up (Bat face) Extreme close up (Steering wheel turning) Extreme close up (Flaps above wheel going up) Extreme close up (Wheel turning red) Medium shot (Bat mobile colliding into cars) Close up (Bat face) Long shot (Bat mobile drives into camera) Close up (Police shooting) Close up (Two face shooting, turning around) Over the shoulder (Two face seeing Bat mobile) Medium shot (Two face shooting at bat mobile) Close up (Bullets bouncing off) Medium shot( Two face loading grenade launcher) Over the shoulder (Two face shooting grenade, explosion) Close up (Bat mobile Launching through fire) Close up (Bat face as he jumps) Long shot (Bat with fire background) Slow motion Low shot (Two face looking at Bat mobile overhead) Long shot (Bat mobile landing then parking) Close up (Rioters turning to Bat mobile) Low shot( Bat throwing rioter) High shot( Bat beating rioter against a car) Close up (Fight between Bat and Rioters) Close up (Rioters face going through car window) Close up (Fight between Bat and Rioters) Long shot (Car in distance) Close up (Two face getting in) Over the shoulder shot (Car driving away) Medium, shot (Over the Bat mobile hood, police standing up) Low shot( Bat mobile driving into camera) Zoom shot (Bat waiting) Bird’s eye view (Bat jumping into car) Slow motion Long shot (Chase – into camera) Logo	The first establishing shot is used to set the scene for the audience and to get a feel for the city that you are meant to protect. The crane shot and the medium shot afterwards show people, running away in terror. This also has the ominous voice of scarecrow to give the trailer a bit of horror. Tilt, OTS and close up are used to give the audience a sense of loneliness as they see him alone in the cave getting ready to save Gotham. The trailer also has tracking, pan and OTS was used in order to show how the dire the situation is for the police as they tirelessly try to defend their city. The trailer switches back to Batman who is still reading the letter that his father gave him, alone. We see an iconic villain for Batman and the Arkhamverse who is fighting with police and there is a quick cut between the characters in order to show the excitement of the battle that has begun. The trailer then cuts back to Bat beginning to suit up. A pan is used to show the floor opening – which reviles the Batmobile. Following this there are extreme close ups on Bat as parts of his armor lock into place. The close ups are to show how militaristic it is. Following this there are closer ups and pans of the many villains that feature in this game. It goes back to many extreme close ups of the Batmobile followed by an extreme close up on the mask going onto his face. After more villains there is an establishing shot, long shot and a tracking shot of the Batmobile leaving the lake and getting ready to fight in Gotham.
Editing	Sound effects are enhanced Quick shots between characters and during fights. Explosions Slow motion	From the trailer you can see that that many of the shots have quick cuts between them to make the trailer quick and action packed and give the audience a sense of excitement
Sound	Voice overs – Scarecrow and Thomas Wayne. Music – Dramatic Sound effects – Cars, gunshots, explosions, groans,	The Scarecrow voice over is ominous as it talks about releasing fear onto the city. The Thomas Wayne voice – over continues through the rest of the trailer and what he is saying is amusing for the audience. This is because that he is saying not to do all of those things (like fast cars) as they wouldn’t help the people of Gotham, but actually he has all of these things in order to help the people of Gotham. The music in the trailer is very quiet and difficult to hear but when you do hear it, it is very soothing but quite dramatic to compliment the hectic action scenes on screen. The sound effects are used to increase the feel of the trailer and add a sense of realism to the trailer.
Mise-en-scene	Costumes – Rioters uniform, police uniform, Bat suit. Most suits dirty Props – Guns, cars, Setting – Rich mansion (exterior), streets (crowded and dirty), cave Lighting – Dark, gloomy	The audience gets the feeling that Gotham is at war – adds tension as they don’t know who will survive this. The dirty costumes fit the dirty streets with litter everywhere. Some of the characters costumes are burnt which ties in with the burning fires in the background and the logo which is on fire.

During the very first shots of the trailer there are establishing shots of the city, which zooms in onto the bridge with helicopters circling above. In this scene there is a voice-over done by the character, Scarecrow, who with the use of editing is made to sound sound menacing and add suspense to the trailer as you don't know what will happen in the game, combine this with the images of a family running away in fear - with the litter flying everywhere create the sense that these families are in danger and that it is your job to keep them safe and protect them from Scarecrow. The other voice over is Bruce Wayne's dad and his will. This is very ironic as everything that he is saying not to do, Bruce is doing in order to help the people of Gotham and his father even tells him not to let the city get run by chaos and so he tries to help by suiting up to save people.